Transitioning from nonrenewable to renewable energy is a no-brainer, is it not? So why do utility conglomerates still have control over this critical issue?

Let’s put the public back into public utilities.

Let’s weaponize voters with a simple, non-partisan, no-nonsense tool that cuts through the armor of investor-owned utilities.

Rooftop Nation is an app and a movement. In an instant, a user can:

• See all proposed legislation related to renewable energy.

• Read Rooftop Nation’s recommended action on each bill.

• Instantly connect to the lawmakers that can make a difference.

1. Entering their zip calls up the user’s elected officials.

2. List of current bills related to renewable energy.

3. A simple “Pass” or “Don’t Pass” based upon the bill’s affect on the renewable energy industry.

1. If the user has already entered their zip code in the current session, it populates here. Ask tech team if this is doable without the user having to create an account. That would be counter to our mission!

2. Sort results by date or distance.

Four easy-to-answer, anonymous questions orient the user

Getting unbiased consumer information on residential solar is harder than you’d think.

“Take this survey to see if solar is right for you.” Online multi-question surveys are a ruse. They end with a sales pitch—or worse, your email is required for the results. Some “surveys” even instruct you to send copies of your bill.

How can you be sure you’re getting unbiased information? How can you trust your information is not being sold to telemarketers? You can’t.

Rooftop Nation turns that process on its head. We ask four easy questions, and we don’t keep personal data.

We give the consumer the ballpark figure they’re looking for, and give them “next step” options.

1. Zip code is the only “personal” info the app requires.

2. We ask for this info to capture potential hindrances such as tree cover, but either way the app collects precise climate data from zip codes.

3. We reassure the user their info is private; and that we will not retain any of their personal info.

1. With a zip code, the app collects precise weather data. Other questionnaires ask for the number of cloudy days a year, but zip is more accurate—and it’s easier for the user.

2. Some questionnaires ask for average monthly kilowatt usage. Most people will not know this offhand, but they are likely to recall how much they pay each month.

3. We reassure the user that we’re not trying to sell them anything.

The home screen is a feed of renewable energy news from around the world

1. News about renewable energy from around the world including: stories of innovative individuals, relevant political reports, and advances in technology.

2. Rooftop Nation mission statement.

3. Rotating images of Rooftop Nation people and projects.

Navigation screens outline content strategy

I conceived this app, developed its strategy, and wrote all of the content.
I built the wireframes in Figma.

My arsenal of product strategy, ux, visual design and content writing allows me to produce highly detailed wireframes for prototyping—or even as final design screens.